The Village That Inspired Disney’s “Frozen” Latest Instafamous, Over-Tourism Victim

Posted By Victor Crew on Jan 8, 2020


Combine the power of social media with popular culture phenomena and you’ve got a recipe for over-tourism. Whether it is Instagram users seeking the perfect selfie at a tulip farm in California or the actual beach that inspired The Beach, the attention created by this combo is more bust than boom for many destinations.

 

An Alpine village named Hallstatt is the latest victim. Seated in Austria’s Salzkammergut mountains in Gmunden district. It is a quaint collection of classic Swiss style surrounded by snowy mountains and kissed by crystal water. It is literally something straight out of a fairytale. But dumped right onto your social media feed.

 

The population of the town is a mere 780 persons, but tourist numbers reportedly reach ten thousand visitors a day sometimes. Beyond Hallstatt generally being a place a selfie-obsessed traveler would want to indulge their vanity it is also rumored to have inspired Arendelle, the name of the setting to Disney’s incredibly popular Frozen movies.

 

Tourism has so interrupted life in the village that some churches have even hired bouncers to stop visitors from interrupting the village’s religious services.