As the 2018 Winter Olympics approach, the South Korean government is cracking down on price-gouging hotels facing heavy criticism here for ripping off customers. S. Korea’s Ministry of the Interior and Safety is going to enforce a pricing clampdown ahead of the games in Pyeongchang.
The average rate for hotel accommodations recently spiked to over $460 per night–this is 3 times the normal rate. The government said it will also punish businesses for failing to meet requirements in hygiene, construction and service.
Call centers have been set up to receive customer complaints. The moves come as part of the government’s effort to boost ticket slow ticket sales. Local hotel trade groups and the provincial government in Gangwon Province are also pressing to get hotels to clean up their acts.
Olympic organizers are expecting more than 100,000 daily visitors to the Games, with around 60,000 staying overnight in facilities within one hour of the event venues.