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Posted by Victor Crew on

Deep Dives

The Y-40 Deep Joy pool is now the primary attraction of the spa complex of the Hotel Millepini near Venice, Italy. The Guinness Book of World Records as confirmed Deep Joy as the deepest swimming pool in the world. Architect is Emanuele Boaretto is the proud father of Deep Joy.

Deep Joy isn’t a simple tourist attraction—it houses a shaft that plunges 138 feet deep. That is approximately a 13 story building! The pool is intended to attract serious scuba divers and freedivers who are incredible athletes whose mind boggling breath control allows them to spend minutes underwater at impressive depths for minutes at a time.

Deep Joy also features various caves at intermediate depths intended for technical underwater diving practice. The pool will also offer beginner scuba training and, obviously, expert level training. Additionally the pool will be available for photo shoots and film producers.

The pool requires 1.1 million gallons of water, which is supplied from a local thermal spring offering divers a unique experience to dive with out wet suits that would almost certainly be needed diving in oceans or lakes.

Deep Joy also features an observation tunnel—much like those in many aquariums—for spectators to view the dives.

The pool’s creators hope it will transform Montegrotto Terme into an international diving center and raise the profile of what is said to be Europe’s largest area of thermal springs.

Posted by Victor Crew on

Las Vegas’ Famous Sign Designer

While many people world-wide would likely recognize her seminal design work – the “Welcome to Fabulous Las Vegas” sign in Las Vegas, Nevada – most probably have probably never heard of Betty Whitehead Willis, the designer of the iconic sign.

The Neon Museum of Las Vegas also credits her with the creation of the Blue Angel Motel sign and the Moulin Rogue Hotel sign. Retiring from design at the age of 77, Willis never trademarked her most famous work saying it was “my gift to the city.”

These days it wouldn’t be a stretch of the imagination to say that the recreation of this design on t-shirts and other tourist trap treasures has probably resulted in millions of dollars of profit.

Willis was a Las Vegas native who attended art school in L.A. She first work for Fox West Coast Theaters in L.A. designing advertisements. Later she returned to Las Vegas where she worked at the courthouse, but finally landed a job creating neon signs at Western Neon. It was at Western Neon she designed the famous sign.